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Wild Blueberry and Basil Shrub

Regular price $14.00 USD
Regular price Sale price $14.00 USD
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Our Wild Blueberry and Basil Shrub has deliciously deep and nuanced flavors with an edge of the unexpected. The wild blueberries have a gorgeous intensity, and the sweet basil offers a bit of herbaceous pepper.

Full Description

Our Wild Blueberry and Basil Shrub has deliciously deep and nuanced flavors with an edge of the unexpected. The wild blueberries have a gorgeous intensity, and the sweet basil offers a bit of herbaceous pepper.

Urban Pharm Shrubs are versatile. Start by adding a shrub splash to sparkling or still water. Make your morning apple cider vinegar dose something to savor rather than throw back. Add a sprig of rosemary to add some texture. Don’t look now, but you may have a festive mocktail or cocktail on your hands. Shrub up your next marinade or dressing. Play around to your liking.

Each little bottle has about 7 servings and each big bottle has about 12 servings, depending on how vinegar-forward you want to be.

We have adorable gift boxes for each size. Note that boxes are sent unassembled (so not recommended if you're sending directly to a gift recipient). You can add to your order at check out!

What’s in there and why it is “good for you”

Raw apple cider vinegar: Apple cider vinegar is a tried & true health aid. Thanks to acetic acid and loads of friendly bacteria, apple cider vinegar supports digestion, lowers blood sugar, and improves insulin sensitivity.

Honey: Honey is sweet and delicious, as well as rich in antioxidants. Although the body processes honey as it does cane sugar (raising blood sugar levels), the composition of honey actually improves blood sugar regulation.

Wild blueberry: Have you ever seen a wild blueberry? They are truly adorable. Smaller than a regular blueberry, loaded with antioxidants, fiber, and manganese, wild blueberries give a one-two punch of flavor and nutritional sparkle. New England-grown superstars.

Sweet Basil: Sweet basil is a mainstream herb for a reason: it is delicious, versatile, healthy, and happy-making. Sweet basil is loaded with antioxidants which can decrease the risk of cancer & heart disease, reduce stress, and improve mental health.

Check out our list of partners & sources on our About Us page.


Wild Blueberry Shrub Marinade
🫐 In a small bowl, whisk together Urban Pharm Wild Blueberry and Basil Shrub (1 tablespoon)
🫐 White wine (½ cup)
🫐 Olive oil (¼ cup)
🫐 Lemon juice (1 tablespoon)
🫐 Fresh chopped herbs, herbs of your choice (3 tablespoons)
🫐 Garlic, 1 clove minced
🫐 Salt & Pepper
Marinate chicken in the marinade in a shallow bowl or plastic bag (8 hours or overnight)

Wild Blueberry Manhattan
🫐 Fill a glass with ice
🫐 Add one jigger (2 ounces) of bourbon (to go rounder and sweeter) or rye (to go straight-edged and assertive)
🫐 Add one jigger (2 ounces) of vermouth
🫐 Add less than half a jigger (1 oz-ish) of Wild Blueberry and Basil Shrub
🫐 Add a few dashes of bitters
🫐 Stir
Stick with the ratio of bourbon to vermouth to shrub to club soda, or mess around with more or less of each to fine-tune to your taste. Add a basil garnish to add some greenery or a few fresh blueberries or blackberries to add visual texture. A pinch of salt or a squeeze of lemon to highlight and complexify flavors.

Product FAQs

What is the shelf life?

The shelf life of Urban Pharm Shrub is 12 months, though in fact it is good for longer. After 12 months, the flavors might change and the colors will not be as vibrant.

How long will it last once open?

Urban Pharm shrubs are very stable thanks to that delicious apple cider vinegar. Before opening, they can live in your pantry for at least a year. We recommend refrigerating after opening and enjoying within a year for maximum flavor and color.

Does shrub need to be refrigerated?

Urban Pharm shrubs are shelf stable, which means they do not have to be refrigerated. We do recommend that they go in the fridge after opening to better preserve taste and color.

Does shrub contain alcohol?

No, Urban Pharm Shrub does not contain alcohol.

Does shrub contain sugar?

Yes, Urban Pharm Shrub does contain sugar in the form of raw organic honey. Honey is more nutritious and flavorful than cane sugar, as well as less processed. Our shrubs also contain fructose from the fruit.

Does shrub contain caffeine?

No, the ingredients in Urban Pharm shrubs are naturally caffeine-free.

What is the difference between shrub and kombucha?

Urban Pharm Shrub is a drinking vinegar. It is made by combining vinegar and honey with fruits and botanicals. The combination ferments for several days to a week. Shrubs are both tart and sweet. Kombucha is fermented tea. It is made by combining a black or green tea with cane sugar and a SCOBY (symbiotic colony of bacteria and yeast). The combination ferments for seven to 10 days. Kombucha is a fizzy caffeinated (and slightly alcoholic) beverage that can be flavored fruits and herbs for flavor.

What are the health benefits of apple cider vinegar?

Apple cider vinegar is a tried-&-true health aid. For thousands of years, it has been used in both the kitchen and the medicine cabinet. Benefits include:

● Digestion improvement (the acidity of the vinegar restores stomach acidity and helps with enzyme release, both of which promote healthy digestion)
● Blood sugar balance and weight loss promotion (courtesy of the acetic acid, created by the fermented sugar in the apples)
● Energy booster (due to its amino acid, potassium, and enzyme content, it acts as a natural electrolyte solution and curbs the buildup of lactic acid)
● Clears congestion (the potassium and acetic acid can thin mucus to help clear your sinuses)

What is your shipping policy? Do you ship internationally?

Please allow 3-5 days for handling. Currently, we only ship in the continental United States. This will hopefully change soon, so please check back with us.

What is your return policy?

If product is damaged, please reach out to us within 2-days of receiving your order. We will orchestrate a refund.

Where can I find you locally?

We currently sell direct-to-consumer so we are not sold at local shops. You can find us at various Boston-area farmers markets throughout the year. Check out the Events tab on our site and follow us on Instagram for the most up-to-date info.

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• One less thing to think about

• Helps make apple cider vinegar a habit

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