A shrub (also known as drinking vinegar) is a concentrate made of fruit, sweetener, and vinegar. Shrubs have been around for a long time, and have always been about getting creative with what you’ve got in the service of bumping up deliciousness (and preserving fruit). At Urban Pharm, we use the best and as close to the source as possible ingredients—raw honey, fruit, botanicals, and raw apple cider vinegar from Maine’s oldest operating organic apple orchard—to create shrubs that are unexpected, refreshing, bright, beautiful, healthy, and happy-making.